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Currently, the teaching of creativity and entrepreneurship is not yet sufficiently integrated into higher education of the Autonomous University of Morelos State (UAEM)´s curricula. Indeed, in Mexico, most entrepreneurship courses are offered in expensive business and economic Institutes. The diffusion of creativity and entrepreneurship is particularly weak in public universities, as, UAEM. Therefore, a block of courses, called Innovation, was implemented in the curricula of the bachelor program in Technology, which is offered at UAEM. This block is one of the differentiation elements of this program. The objective is to strengthen the development of the students including capacities related to creativity, entrepreneurship and innovation, throughout their professional training. This program is pertinent to current needs, where competitiveness, based on technological innovation, is identified as fundamental for the economic development. The first academic course of the innovation´s block is “Creativity and Innovative Thinking”. In this work, a student’s survey analysis is made considering the capacities developed in this course, as well as the perception about the importance of creativity in technological innovation. The important role of this block of academic courses in promoting more creativity attitudes and behaviors is shown here. This bachelor program in Technology started its activities in August 2014. The student’s admission is selective and annually performed. Keywords: Innovation, Competencies Model, Technological Development, Creativity, Entrepreneurship.