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World is erratically switching into new type of media, that is social media, in this technical age of the world and advancement in technology every field of life is becoming digital, social media is cheap and easy access system of media that is having the different attributes and features to apprehensible its users, in this modern world different organizations used it to acquire their aims like as trade, business, products advertisement, culture promotion, educational, medical and health awareness so on. Research objectives were to identify the social media is most powerful tool to change political behavior among all media forms and political parties got fame due to social media, social media change the political behavior of political parties and social media is a tool to raise their voice beside their supportive political party, Study Emphasize the effects of social media on political affiliation in Punjab Pakistan, survey based study was carried, population of study area was all districts of Punjab and none-random sampling techniques was used, 927 participants was selected without gender discrimination from Punjab, five point likert scale tool used to data collection and Descriptive Analyses was used to interpretation and analysis of collected data. The findings of the study indicates that social media became the essential tool for political parties to attract the public, public also appreciable switched to use this new media in politics , political parties efficiently delivered their manifesto, projects and attractive planning to serve the public.

Keywords: Social Media, Political Parties, Public Affiliation, DAM, China Pakistan Economic Corridor.