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Academy of IRMBR Volume  5, November, 2017
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S.No. Title Authors Pages Download

The Effect of Service Recovery on Student Loyalty in Higher Education

This research project aimed to provide a clearer guide as to what are strong relationships between service recovery and student loyalty within national university setting in Taiwan. A research model of service recovery on student loyalty was proposed and tested by using a Structural Equation Modeling approach. A survey was conducted among 330 higher education students and received 260 usable questionnaires in response, for a valid return rate of 87%. The results indicated that the adequate measurement model was a good fit with the data. The hypothesis tested is: the perception of the service recovery of the high education institution is positively related to student loyalty. This implies that the better a student perception of the service recovery is the higher the student loyalty of higher education. The findings of this study would provide insights to higher education managers to develop administrative strategies. This study also adds to the existing body of research on student perceptions of service recovery and loyalty issues in higher education. Keywords: Service Recovery, Loyalty, Higher Education, Structural Equation Modeling.
CHEN YU-CHUAN 543-555 Download(333)

An Assessment of Challenges Associated With Centralized Procurement System in a Quasi-Government Company

Purchasing activities in todays’ world are arranged using Centralized and Decentralized purchasing in both Private and Public organizations. The drive is to achieve economies of scale in purchasing. However, each one of the models comes with merits and demerits some of which adversely affect operations. This study was aimed at assessing challenges associated with Centralization of procurement at the case company. The purchasing design in the company follows the Centralized model. The current situation at the case company is that operational sites away from Headquarters in Ndola, experienced late delivery of requested items, delivery of wrong items and high costs of transportation. The research therefore undertook to assess the challenges and ascertain the real challenges affecting operations. The research design was based on a combination of descriptive and explanatory methods. A census was used to collect data in which seventy (70) potential respondents made the population. A semi-structured questionnaire was used to collect data from members of staff in the supply department as well as End-users from various departments. The researcher targeted to analyze data using Mean, Standard Deviation and Pearson’s r because the data was Likert scale. The study recorded a 70% response rate and the data was normally distributed thus the target tools were used for analysis. The researchers identified twelve challenges which were subjected to analysis and only six challenges proved to negatively affect operations. The six variables were ranked to determine the most severe. Further, the researchers found the average response between requisition and receipt to be 2.9 weeks for branches away from the headquarters. Keywords: Centralise, Decentralise, Procurement, Model, Management.
MUDENDA COLLINS and MWALE IDAH 556-575 Download(315)

The Behavioral Intention of Consumers at the Top of Pyramid to Buy LEXUS Luxury Sedans: A Case of Taipei City

The main purpose of this study is to verify the behavioral intention of consumers at the top of the pyramid (top-tier consumers, hereafter) in Taipei to buy LEXUS luxury sedans, that is, to verify respectively the impacts of Taipei's top-tier consumers' attitude, subjective norm, and perceived behavioral control on their behavioral intention to buy LEXUS luxury sedans. In this study, the primary interviewed research targets are top-tier consumers in Taipei, Purposive Sampling is adopted as the sampling method, Structural Equation Modeling (SEM) is used to verify the goodness-of-fit between the Overall Model, its Structural Model and Measurement Model. The research findings show that Taipei's top-tier consumers': (1) Attitude has a significant positive effect on their behavioral intention; (2) Subjective norm has a significant positive effect on their behavioral intention; and (3) Perceived behavioral control has a significant positive effect on their behavioral intention to buy LEXUS luxury sedans. The research results may serve as a reference for LEXUS luxury sedan dealers or relevant business operators in developing marketing strategies. Keywords: Behavioral Intention, Structural Equation Modeling (SEM), Theory of Planned Behavior (TPB).
PENG-HSIANG KAO and YU-JE LEE 576-588 Download(313)

Exploring the Factors Affecting the Purchase of Different Mobile Phone Brands: A Case Study of Universities of Lahore

In this study we explore the effects of various factors in selecting a specific mobile brand by students of different universities of Lahore. Multinomial logistic model has been utilized to check significance and effect of the variables. Results revealed that gender, age, discipline of study, job status, mobile phone price, number of family members, and number of employed family members have turned out statistically significant indicators for selection of mobile brand considering I Phone as base category. Keywords: Mobile Phone, Multinomial, Job status, logistic, employed, I Phone.

Teaching of Creativity at University Level, a Mexican Study Case

Currently, the teaching of creativity and entrepreneurship is not yet sufficiently integrated into higher education of the Autonomous University of Morelos State (UAEM)´s curricula. Indeed, in Mexico, most entrepreneurship courses are offered in expensive business and economic Institutes. The diffusion of creativity and entrepreneurship is particularly weak in public universities, as, UAEM. Therefore, a block of courses, called Innovation, was implemented in the curricula of the bachelor program in Technology, which is offered at UAEM. This block is one of the differentiation elements of this program. The objective is to strengthen the development of the students including capacities related to creativity, entrepreneurship and innovation, throughout their professional training. This program is pertinent to current needs, where competitiveness, based on technological innovation, is identified as fundamental for the economic development. The first academic course of the innovation´s block is “Creativity and Innovative Thinking”. In this work, a student’s survey analysis is made considering the capacities developed in this course, as well as the perception about the importance of creativity in technological innovation. The important role of this block of academic courses in promoting more creativity attitudes and behaviors is shown here. This bachelor program in Technology started its activities in August 2014. The student’s admission is selective and annually performed. Keywords: Innovation, Competencies Model, Technological Development, Creativity, Entrepreneurship.


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