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Academy of IRMBR Volume  5, September, 2017
Move your mouse curser on the title to view the abstract of the paper
S.No. Title Authors Pages Download

Study on Pre-Purchase Consumer Behavior in Case of Convenience Goods with Special Reference to Toothpaste Industry

Toothpaste Market is one of the most significant segments of the oral care market. The frequency of products launched in existing market segments and origin of new product segments contributes to growth of the toothpaste market. Oral care market provides lot of growth potential as per capita consumption of oral care product is very low in India. The study is related to the toothpaste industry and is aimed at finding out what drives a particular consumer to purchase a specific brand of toothpaste. Consumers may either purchase a toothpaste to treat certain medical conditions like cavities or may have his/her own set of personal preferences for purchasing a toothpaste brand like freshness, whiteness etc. Keywords: Consumer Buying Behaviour, Toothpaste Industry, Loyal Customers, Switchers.
ROHIT BANSAL and KANIKA MINOCHA 450-457 Download(319)
Exploratory Analysis of Teachers’ Variables Characterizing Students’ Performance in Mathematics Challenge
This study characterized the students’ performance in the Metrobank-Mathematics Teachers Association of the Philippines (MTAP)-Department of Education (DepEd) Mathematics Challenge in the Schools Division of Dapitan City in Zamboanga del Norte, Philippines based on the teachers’ personal and professional variables using exploratory data analysis involving 380 Mathematics teachers. The study employed frequency count, percent, Mann-Whitney Test, and Kruskal-Wallis Test with post hoc analysis and Bonferroni-Adjusted significant level. The study revealed that students’ performance in the 2017 Metrobank-MTAP-DepEd Mathematics Challenge was poor. However, students’ performance was characterized significantly in terms of teachers’ personal variables, namely: age, civil status, and monthly income and professional variables, namely: educational qualification, length of service, position, seminars/training, and extent of Mathematics review. The study concludes that teachers’ personal variables help to explain why different people behave differently even when apparently in the same situation and seemingly having the same experiences. Likewise, teachers’ professional development is a way of acquiring effective teaching processes. Saturday Mathematics Program for Regular and Talented Students conceptualized by the Mathematics Teachers Association of the Philippines is highly recommended to be implemented in the Schools Division of Dapitan City as a mechanism of change in the students’ performance. Keywords: Personal Variables, Professional Variables, Mathematics Performance.
PATRICK G. GALLETO 458-467 Download(327)

Lingking Immediacy Behaviors and Communication Practices to Students’ Performance in the K to 12 Mathematics Education

Teachers’ immediacy examines new ways to identify important traits and teachers’ communication practices develop valuable insights into malleable qualities that positively improve students’ Mathematics performance. This study attempted to link immediacy behaviors and communication practices among junior high school teachers to students’ performance in the K to 12 Mathematics education of the local divisions in the Philippines. The descriptive survey and correlational methods of research were used with the aid of the questionnaire checklist and documentary analysis technique. Data were drawn from the 1,311 students of randomly selected Mathematics classrooms from the three local divisions under study. The students perceived that teachers’ immediacy behaviors were occasionally observed while teachers’ communication practices were much practiced. However, immediacy behaviors and communication practices did not link students’ fair performance in Mathematics. This concluded that students’ performance was not translated by the immediacy behaviors and communication practices of their teachers. Importantly, students should be diligent enough on their studies, be resourceful and be an explorer to get better grades in the subject. Keywords: Verbal Immediacy, Nonverbal Immediacy, Communication Competence, Mathematics Performance.
PATRICK G. GALLETO and NINFA B. PANGILINAN 468-474 Download(318)

Foreign Direct Investment, Financial Development, and Economic Growth Nexus in Jordan: ARDL Bounds Testing Approach

The economic literature emphasised the need of the host countries to maintain a minimum level of financial market development for the foreign direct investment to foster economic growth. Yet, the applied research did not investigate the enhanced effect of FDI on economic performance in Jordan through financial sector development. The objective of this paper is to figure out the minimum level of financial market development in Jordan for the period 1980 – 2015 by applying the ARDL technique and Granger-Causality. The empirical estimation results disclosed a positive impact of the interactive variable, hence, supporting the complementary hypothesis of FDI and financial sector development on economic growth. The required threshold of financial development for the FDI inflows to exert positive effect on economic performance is 55.6%. However, this threshold may differ depending on financial development variable measurements. Keywords: Jordan, ARDL, Bound Testing, FDI, Financial Development, Economic Growth.
AL-ABDULRAZAG BASHIER 475-489 Download(328)

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