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Academy of IRMBR Volume  4, October, 2016
Move your mouse curser on the title to view the abstract of the paper
S.No. Title Authors Pages Download
1

Impact of Social Media Marketing on Consumer Purchase Intention

This research discusses the main characteristics of consumer purchase intention through social media marketing, the main factors of social media marketing affecting the consumer purchase intention, which is, brand loyalty and consumer behavior. Today technology provides the power to customers to investigate the product and to criticize them and to label them in equal measures and more. So many organizations and company have pages on social media to hold the feedback and complement information about product. This is a quantitative research. The sample counted 83 respondents the data is collected through surveys from questioner tool. This research will be analyzed by applying multiple regression analysis using SPSS software. The result shows that there is a positive relationship between SMM and CPI. Key Words: Social Media, Marketing, Consumers, Purchase Intention.
NAEEM AKHTAR, MUHAMMAD TAHIR and ZAHRA ASGHAR 385-394 Download(325)
2

The Effect of Training, Compensation and Organizational Culture on Employee Performance: A Study on Corporate Sector in Pakistan

The purpose of research is to determine the effect of training, compensation and organizational culture on performance of employees of Engro Corporation Sahiwal, Pakistan. The study is an explanatory research to explain the relationship among variables through hypothesis testing. The research is held in Engro Corporation Sahiwal. The sample size of research is 100 respondents. The independent variables are training, compensation and organizational culture. The dependent variable is employee performance. The research results are based on descriptive analysis, it can be determine that the training followed by the employees is measured on its target particularly for the content of the material and best time duration. Compensation is valued in good level, particularly on the financial compensation. Organizational culture is significantly responded based on factor, norms and shared values. Training and compensation have relationship with work performance but there is no dependency level. But organizational culture has significant relationship with employee performance. The largest influence comes from organizational culture. Key Words: Training, Compensation, Organizational Culture, Employee Performance.
MUHAMMAD ALI TALHA NASIR, SAHER IQBAL, NOOR-UL-HUDA, HINA ASLAM and AWAIS NAZIR 395-404 Download(299)
3

Impact of Job Satisfaction on Job Performance: A Study on Educational Sector of Pakistan

The behavior of the employees can easily be determined in any organization through attitude of workers that are significant for top management. A common phenomenon is “More satisfied employee means more productivity in employee. A satisfied workforce will lead to the more peaceful environment within the organization to perform best. The main problem that is discussed in this study is to determine the impact of job satisfaction on jib performance. It indicates which rewards either intrinsic or extrinsic have an influence on the employee performance. This study also reveals that extrinsic motivation given to the employee in an organization has a significant impact on the worker performance. It also considered the demographic factors of employees on job performance. Data were collected through survey using a questionnaire from three employees group from Comsats Sahiwal. The analysis data shows that there exists a positive correlation between job satisfaction and employee performance. Key Words: Job satisfaction, Motivation, Rewards, Job performance.
NOOR-UL-HUDA, HINA ASLAM, AWAIS NAZIR, MUHAMMAD ADEEL ABID and SADIA KANWAL 405-414 Download(339)
4

Professional Problems Affecting Sports Participation: Evidences of Female Elite Athlete in Pakistan

The Secret of individual and collective achievements of a team too, lies in the standard of fitness and execution skills in a graceful manner. Achievement of standard fitness and skill have always remained outstanding among the objectives of coaching and training program. Proper coaching and training produce better results in sports events. The ongoing development of coaching and training is an important motivator for both male and female to achieve remarkable achievements in sports. Without effective coaching and training, prompt performance in sports is striving. One assumes that the female section in our country is starving with reference to the provision of proper coaching and training facilities. Hence, the researcher with the help of co-authors conducted a study to evaluate the real position on ground that to what extent the female folk is lacking with reference to the provision of aforementioned facilities. To collect required information, the researchers developed and used a questionnaire encircling different aspects of the study. They selected a representative sample of 90 female elite from the entire population belonging to different areas of the country. The researchers tabulated and analyzed the collected data by using statistical measures to obtained authentic results from the data. Key Words: Professional Problems, Affecting, Sports Participation, Evidences and Female Elite Athletes.

IFAAT BIBI, SALAHUDDIN KHAN, JALIL-UR-REHMAN BALOCH, ASIF GORAYA, MUHAMMAD IQBAL, WASIM KHAN, MUHAMMAD SAFDAR LUQMAN, TASLEEM ARIF and SYED ASIF ABBAS 415-425 Download(373)
5

Factors Affecting Sports Activities: A Case Study of Gomal University, Dera Ismail Khan (DIK)

For effective sports program it is highly desirable to have proper facilities in the shape of human, financial and more significantly material resources. Without these facilities, the university cannot conduct the sports programs in a successful manner. Hence, the researchers conducted a study to assess the impact of the aforementioned resources with reference to the sports program with in the Gomal University, Dera Ismail Khan, and Khyber Pakhtunkhwa. For this purpose, the researchers used a questionnaire with appropriate options to collect data from sports managers, teachers and students randomly selected. The questionnaire comprised of general information regarding human, financial and material resources with reference to sports program. For data analysis, we used regression in order to assess the responses for obtaining desirable results. Key Words: Factors, Affecting, Sport, Activities and Case Study.

TASLEEM ARIF, SALAHUDDIN KHAN, ABDUR RASHID, WASIM KHAN, MUHAMMAD SAFDAR LUQMAN, SYED ASIF ABBAS, IFTIKHAR AHMAD and IFFAT BIBI 426-435 Download(310)
6

Vitality and Significance of Basal Metabolic Rate in Perspectives of Healthy Life

In everyday life, the area of energy expenditure by the humans, the knowhow and measurement of the basal metabolic rate (BMR) is very much prominent element to measure and calculate the energy requirement estimates for a person, a specific group or any given section of the population. In this study review of the available literature has been made to examine the prevailing position in this regard. Literature reveals that the situation represents diverse position. On one hand the high ratio of the increased obesity and on the other the growing trend of being slim can equally be seen in the population at large. Age, gender, physical activity, diet and temperature are the main actors playing their role in increasing and decreasing the BMR of a person. These factors need to be taken into account in working out energy requirements of the group, section or for the entire population. Key Words: Basal Metabolic Rate, Energy, Physical, Gender, Health, Function.
HAZRATULLAH KHATTAK, ABDUL WAHEED MUGHAL, MOHIBULLAH KHAN MARWAT, NASIR ALI, MUHAMMAD ZAKARYA and ARSHAD ALI 436-442 Download(414)

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