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Academy of IRMBR Volume  2, November, 2014
Move your mouse curser on the title to view the abstract of the paper
S.No. Title Authors Pages Download
1
Effect of Institutional Ownership and Market Factors on IPOs Under-Pricing in Pakistan
This paper aims to investigate the effect of institutional ownership and market factors on IPO under pricing. In institution ownership variables industrial ownership, financial ownership and ex-anti uncertainty are included and in market variables over subscription, market sentiment and under writer’s reputation are considered. Cross sectional data from 2001 to 2012 is taken into account for 55 IPO firms in order to validate results. Multiple regressions were used to achieve study objectives. Findings revealed the fact that institutional ownership factors like industrial and financial ownership and market factors like over subscription and market sentiment are major predictors of the under-pricing in Pakistan. Ex-anti uncertainty and under writer’s reputation has no effect on under pricing for the current study. So, firms going to be public and perspective investors are major users of this study as they can take guidance for future investments. They can make sensible decisions for the future by using results of this study. Key Word: Initial Public Offerings, Under-Pricing, Ownership and Control, Information Asymmetry.
MUHAMMAD USMAN, MUZAMMIL HUSSAIN, FAIQ MAHMOOD and HUMERA SHAHID 464-474 Download(336)
2
Adaptation of Four Models of Public Relations in Promoting Green Technology: The Role of Green Public Relation in Malaysia
This paper analyses the adaptation of James Grunig and Todd Hunt’s Four Models of Public Relations (1984) theory to green public relations roles in Malaysia. This paper also focuses on identifying the green public relations role in promoting green technology and also determines which of this public relations model best describes the practice of green public relations in promoting green technology. Besides, this study also aimed to suggest the best way to promote green technology based on the theory. Data was collected using qualitative methods of in-depth interview. The findings of this study indicate that the press agentry and public information models were widely implied in green public relations practice. Thus, this study suggests the practitioners to focus more on two-way symmetrical model which provides a balance communication between organisation and its stakeholder. Key Word: Four Models of Public Relations, Green Public Relations, Green Technology, Two-way Symmetrical Model.
JAMILAH HJ. AHMAD and KARMILAH ABDULLAH 475-481 Download(528)
3
Teacher Training Institutes in KPK Pakistan: A Teacher Educators Perspective
The paper was design to investigate the teacher training institutes in Khyber-Pakhtonkhwa viz-a-viz perceptions of the teacher educators referred to three aspects of teacher training institutes. A survey questionnaire with 31 items grouped under three categories was used to collect data of Regional Institutes of Teacher education (RITES) and Institutes of Education & Research (IER). To achieve the objective, ten RITES and five (IERs) were selected. From each institute five teacher educators were selected randomly. Thus seventy five teacher educators constituted the sample size of this paper. Although the questionnaire was administered to all the respondents, only sixty questionnaires were received after the completion by the respondents. Key Word: Teachers, Training, KPK, IER.
AMJAD REBA, SHAFQAT PARVEEN, PARVEEN KHAN and IZAZ ALI 482-490 Download(331)
4
Leadership Succession, Integration, Quality and Adaptive Performance in Nigerian Commercial Banks
The main objective of this study is to provide empirical evidence on the relationship between leadership successions, integration and quality to adaptive performance in the Nigerian commercial banks. Data of the study were collected through research assistant employed, in which 600 questionnaire were sent to employees of the commercial banks. The study used stratified random sampling, in which samples were drawn from six geo- political zones in Nigeria; data were analyzed using Statistical Package for Social Science (SPSS) version 20. Descriptive statistic, factor analysis, and finally multiple regression analysis were carried out. The result findings of the analysis shown that, leadership succession, integration and quality have a significant positive relationship with adaptive performance. Finally, conclusion was provided and the direction for future research was also provided. Key Word: Leadership Succession, Integration, Quality, Adaptive Performance, Commercial Banks, Nigeria.
ABDULKADIR MUSA BADARA, HUSNA BT JOHARI and TAN FEE YEAN 491-501 Download(343)
5
Conceptual Review of the Effects of Advertising on Consumer Buying Behaviour
Over the years, advertising has become a regular strategy for positioning products, services and ideas in the market place. Yet an over dependence on advertising could be counter-productive and disdainful for the targeted audience who often regard excessive advertising as information overload. In spite of the growing criticisms about the effectiveness or otherwise of advertising, its relevance in contemporary marketing management is not in doubt. This exploratory study was structured to critically to examine the usefulness of advertising in persuading consumers to adopt a new or an existing product, with a special focus on Nigeria as a developing economy. The aim primarily was to examine the effect of advertising on consumer buying behaviour within the Nigerian context. The study focused on revealing the relationship either positively or negatively, between advertising and consumer buying behaviour. It equally postulates what effect continuous advertisement of product has on consumer buying behaviour. The findings indicate that advertisements that are properly packaged will surely persuade consumers to experiment the particular product, and that such advertisement should be executed long enough to generate such curiosity that will motivate consumers to buy. The study recommends a proper understanding of various segments of customers and their buying behaviours. And the organisation as well as others, must endeavour to understand the buying behaviour of its customers in order to identify the - what, why, where, when and how- they buy; otherwise, an unstructured advertising campaign will not yield positive results. Key Word: Consumers, Behavior, Advertisement, Products, Attitude, Buying.
AGWU M. EDWIN, IKPEFAN, OCHEI AILEMEN, ATUMA OKPARA and ACHUGAMONU, BEDE, U 502-518 Download(316)

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